It's all about tradition. When a Godmother or Godfather picks out that first gift - for the first Christmas or first birthday or Christening - she or he is choosing to start a collection that she or he will build on each year.
Some of our favorite examples of collections for Godchildren include:
annual Christmas Tree ornaments
Spode Woodlands plates (for Godsons)
sterling silver flatware (Grand Baroque by Wallace, shown)